Music in Marketing: Weber “You Light Me Up”


Jingle writers do not get the credit they should. A good jingle is one of the most powerful tools in all of marketing. In Weber grills’ latest commercial, they have set a new high. Apparently it cost too much to license an actual Black Eyed Peas‘ song, so the Weber Grill people put it to some professional song writers to write a sound alike track. What they came up with was “You Light Me Up”. The track is so good that I think they should force these song writers to turn it into a full length track. Check out the 30 second song and tell me you don’t want to hear two minutes more of this infectious jam.
MP3: Weber “You Light Me Up”

11 thoughts on “Music in Marketing: Weber “You Light Me Up”

  1. This is the best song I have ever heard since I gotta feelin pllllzzzzzz make a full length song I will tell you this will be a number one hit for a lllllooooooonnnnnnnggggg time!!!!!! :idea:

  2. This is the next best song in the world plz make a full version I will tell you this will be a number one hit for a lllllooooooonnnnnnnggggg time :idea: :shock: :eek:

  3. I’m just an old surviving club DJ from the 70s….I think I want to come out of DJ retirement just to work this song….Have not heard anything as good as this in years!

  4. Catchy tune but I’m surprised the copycat lawsuit hasn’t been filed yet, which it might if released as a single.

  5. I ‘new high’? More like a new low. Weber shamelessly ripped off I Gotta Feeling, and the jingle writers should be embarrassed by their lack of originality.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>