Music in Marketing: The Kid Daytona “Never Be The Same”


Bronx rapper, The Kid Daytona probably thought he had hit it big when he pulled production from 9th Wonder and guest spots from Aloe Blacc on his LRG sponsored mixtape. Then Grey Goose came calling to use the jazz-tinged “Never Be the Same” in their latest ad campaign. Daytona recorded a special version of the track specifically for use in the commercial working in the line “Grey Goose the world’s best tasting Vodka,” but the compromise is worth it for any up and coming artist.

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