Music in Marketing: Sofi Tukker featuring NERVO, The Knocks & Alisa Ueno “Best Friend”

You’ve probably already heard a snippet of the new Sofi Tukker track that features NERVO, The Knocks and Alisa Ueno. iPhone just released a new product and used their quirky sound to portray it. It’s called “Best Friend”. I’m sure a lot of people look at their iPhones as their best friend… well done Apple. Anyway, “Best Friend” is the epitome of dance music today. The first chorus is sung with only a tinny percussion element until around 0:20 when the horns burst into the room to start the consistent drum beat and guitar riffs that last throughout the entirety of the track. The lyric content is quite simple, but the rhythmic element in all of the vocal sections differ so drastically it keeps you interested. “Best Friend” is extremely catchy. I’m sure if you listen to it, it will be cemented into your brain until you’re “way past sixty-five”.

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