Video Rewind 06.29.2012

Lana Del Rey “National Anthem”

Lana Del Rey‘s fifth music video is by far her most ambitious. Produced by Anthony Mandler, “National Anthem” features Lana Del Rey both as Marilyn Monroe and Jackie O and rapper A$AP Rocky as JFK. Clocking in at nearly 8 minutes, it is more of a mini movie than a music video. And shot completely in an instagram filter, the video is as stunning as the song.

Red Hot Chili Peppers “Brendan’s Death Song”

Similar to Lana Del Rey’s video, Red Hot Chili Peppers go the retro route on their new video for “Brendan’s Death Song.” Unlike Lana Del Rey, the vision for the video is much less focused. The band looks vaguely steampunk. There is a dude with dreadlocks and a drum. There are masquerade masks and a guy in a cowboy outfit. The mismatched parade eventually culminate in a funeral pyre, hence the singing of a “death song.”

Krewella “Alive”

We go from a death song to a song called “Alive.” “Alive” is Krewella‘s debut music video and it gives you a glimpse into the life of a touring band. First you get flipped off by kids while driving. Then you go to boring photo shoots. But it is all worth it because at the end of the day you get to play packed pool parties. It is not exactly a unique concept for a music video but for a first video it propagates the right concept: we’re a band that likes to play hard.

The Heavy “What Makes A Good Man?”

UK band, The Heavy are ramping up to release their new album, The Glorious Dead in August and what better way to garner buzz than with a new music video. The video is for “What Makes a Good Man?” In an ironic turn of events, the track follows around what appears to be a bad man as he gets kicked out of a bar, gets into a street fight, and steals a car. Of course, the video could not end like that. Our protagonist finds redemption when he awakens from sleeping in an ally way cuddling a bottle to enact some vigilante justice on some wouldbe rapists. Now I ask you, does that good deed make up for all other injustices done?

The All-American Rejects “Walk Over Me”

Although I’m not a huge fan of the song, The All-American Rejects new video for the track “Walk Over Me” is probably the second best video of the week visually. Directed by frequent All-American Reject videographer, Jon Danovic, he mixes real people with animation in a Who Framed Roger Rabbit?-kind of way. Although there does not appear to be a real plot to the video, the unpredictability of the animation makes it captivating enough.