Bay area rapper/multi-instrumentalist, Austin Dean Ashford just released his new album, Durags N Bonnets. The latest single from the album is “This is it.” With a bouncy piano beat, the track is reminiscent of D.R.A.M.‘s “Broccoli” or Chiddy Bang‘s “Ray Charles.” While “This Is It” is similarly fun and catchy, Ashford shows off some serious rapping skills switching between melodic bars and a rapid fire double-time flow. It shows him as a dynamic perform with a flare for the dramatic.