Tove Lo‘s own label, Pretty Swede Records, recently announced its first signing, googly eyes. Her debut EP Starlet will be released September 27th. The EP’s lead single is “Internet Star,” a song about believing other people’s dreams are your own. It is a beautifully sung song over fairly avant-garde pop production. Tove Lo said the song has “such a beautiful yet witty vulnerability that I think anyone who’s had dreams that maybe didn’t go their way can relate to.”