Music in Marketing: The Asteroids Galaxy Tour “The Golden Age”

Heineken’s latest ad campaign is called “The Entrance” which features a bearded gentleman making quite an entrance to multi-roomed party. The song that he enters to is “The Golden Age” by Danish pop group, The Asteroids Galaxy Tour. I am not sure how well the track’s light airy pop sound fits the commercial actions but it definitely makes Heineken seem like a pretty classy product. To cash in on the track’s success, the band just released The Golden Age EP. The EP features six tracks including a remix of “The Golden Age” and a cover of Men Without Hats‘ “Safety Dance.” Unfortunately, I do not think anything can touch the original track. Check it out.
01 The Golden Age (Album Version) by The Asteroids Galaxy Tour