Music in Marketing: Ceu “Bubuia”

Brazilian star, Céu has been chosen by Macy’s to be the voice of their spring 2012 campaign, “Brasil: A Magical Journey.” Their latest :30 second TV spot features Céu’s track “Bubuia.” The tropical rhythms are accompanied by visuals of vivid colors and beautiful people in some sort of cat-and-mouse romance. While the TV spot is not overly engaging, the song is.
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