KIRB “Kraft Master”

South Florida-born, Los Angeles-based rapper, KIRB (formerly known about Joeybaybie) created “Kraft Master” as the opening song for the podcast of the same name. The podcast is hosted by former UCLA shooting guard, Prince Ali and features interview with people from all walks of life talking about their journey to success. KIRB’s song compliments the podcast with its motivational lyrics. KIRB mentions that success takes “dedication/beyond participation/persistence, tribulation/resistance to hatred” words we could all live by.