Music in Marketing: Weber “You Light Me Up”


Jingle writers do not get the credit they should. A good jingle is one of the most powerful tools in all of marketing. In Weber grills’ latest commercial, they have set a new high. Apparently it cost too much to license an actual Black Eyed Peas‘ song, so the Weber Grill people put it to some professional song writers to write a sound alike track. What they came up with was “You Light Me Up”. The track is so good that I think they should force these song writers to turn it into a full length track. Check out the 30 second song and tell me you don’t want to hear two minutes more of this infectious jam.
MP3: Weber “You Light Me Up”