Music in Marketing: Caught A Ghost “No Sugar In My Coffee”


With excitement building for the return of Boardwalk Empire, the trailer for the new season was recently released. The 31-second ad builds pathos with images of prohibition era Atlantic City sprinkled between various acts of violence all while Caught A Ghost‘ track “No Sugar In My Coffee” plays in the background.
As with much indie music used in advertising, Caught A Ghost is based in Los Angeles. Their modern take on blue eyed soul makes their music fairly appropriate for Boardwalk Empire’s era. “No Sugar in My Coffee” has an almost Nick Cave feel to it with its dark mood and slow, crunchy percussion. If the track sounds familiar to you it may be because it was previously used in an episode of The CW’s Vampire Diaries.
[soundcloud url=”http://api.soundcloud.com/tracks/77031853″ params=”” width=” 100%” height=”166″ iframe=”true” /]

Caught a Ghost tour dates
September 26 || Soho || Santa Barbara, CA || Tickets *
September 27 || Glasshouse || Pomona, CA || Tickets *
September 28 || Festival of Hope || Tulare, CA || FREE ^
September 30 || The Griffin || San Diego, CA || Tickets *
October 1 || Rhythm Room || Phoenix, AZ || Tickets *
October 25 || The Independent || San Francisco, CA || Tickets **
October 26 || El Ray Theatre || Los Angeles, CA || Tickets **
October 30 || Dada || Dallas, TX || Tickets **
October 31 || The Parish || Austin, TX || Tickets **
November 1 || Fitzgerald’s || Houston, TX || Tickets **
November 4 || Crowbar || Tampa, FL || Tickets **
November 5 || The Social || Orlando, FL || Tickets **
November 6 || Club Downunder || Tallahassee, FL || Tickets **
November 7 || Workplay Theater || Birmingham, AL || Tickets **
November 8 || Terminal West || Atlanta, GA || Tickets **
November 9 || Mercy Lounge || Nashville, TN || Tickets **
November 13 || Great Scott || Allston, MA || Tickets **
November 14 || Johnny Brenda’s || Philadelphia, PA || Tickets **
November 15 || Bowery Ballroom || New York, NY || Tickets **
November 16 || Back Cat || Washington D.C. || Tickets **

* w/ AM & Shawn Lee
^ w/ Big Black Delta
** w/ He’s My Brother She’s My Sister

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