Music in Marketing: Tame Impala “Elephant”

Although Blackberry trails iPhone and Android in the market, they can still shell out money for good music. In their new advertising campaign for their Blackberry Z10, the wireless handheld devices giant uses Tame Impala‘s “Elephant.” The track’s diving beat and vaguely retro rock feel, propels the commercial as the viewer is taken through various scenes with people checking their Blackberries. The commercial comes together well and really holds your attention. For Blackberries’ sake, they are hoping the commercial propels consumers to their phones. According to The Music Network, the commercial has already propelled Tame Impala’s album sales for Lonerism in the US and Canada.
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